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如何通过展示架让路人一眼转粉?

时间:2019-07-15  来源:
很多在商场消费的顾客都会存在选择困难的心理,这取决的因素有很多,就拿低消费的青少年顾客来说,他们会因为自身的经济情况而犹豫,选择价格高的,自己又承担不起,选择价格低廉的又担心质量差。然而选择比较折中的,价格一般,质量还算说得过去的又很难挑的到,花了很多时间去货比三家,结果还是空着手走出了商店。
Many customers who consume in the mall will have difficulty in choosing, which depends on many factors. For young customers with low consumption, they will hesitate because of their own economic situation, choose the high price, they can not afford it, choose the low price and worry about the poor quality. However, the choice is more compromised, the price is general, the quality is reasonable and difficult to choose, spent a lot of time to compare three, the result is still empty-handed out of the store.
既然消费者本身就很难对自己做出选择,那么就让定做展览展示架来帮他做抉择吧。有句古话说的好:山不过来,我自过去。很多货物是被摆放到商场上供人家选择的,没有主动性,所以大家要在外在上给他们增加主动性。所以当消费者面对诸多商品而无从下手时,用来摆放在商品的营销神器(亚克力陈列架、化妆品展示架、零食展示架等)不断地向消费者提供商品信息,起到吸引消费者、促成其购买决心的作用。同时,对于企业又具有提高商品形象和企业知名度的作用。 跟定做展览展示架厂家的小编一起走进展示架促进营销的串联线路:
Since it is difficult for consumers to make their own choices, let the custom exhibition shelves help them make their own choices. There's an old saying in China that "mountains don't come, I'm from the past." Many goods are placed on the market for others to choose, there is no initiative, so we need to increase their initiative on the outside. So when consumers are confronted with a lot of commodities and can't get started, the marketing artifacts (acrylic display shelves, cosmetics display shelves, snack display shelves, etc.) which are used to place commodities constantly provide consumers with commodity information, play a role in attracting consumers and promoting their purchasing determination. At the same time, it can also improve the image of commodities and the visibility of enterprises. With the customized exhibition shelf manufacturer's knitting into the exhibition shelf promotion marketing line in series:
线路一:先发制人,赢得主动性
Line 1: Preempt and Win Initiative
定做展览展示架
首先,大家站在消费者角度来看,一个出色的、能打动人心的展示广告,具有以下几个基本特征:1.唤起消费者的注意;2.启发消费者的联想;3.说服消费者去行动。所以在产品展示的广告画以及展示架的结构上必须具备以上基本的三点,当然有其他的创意附加自然是更好的。然而这些功能的实现需要借助展示架的定制,只有定制才能让你的展示工具具备个性化和变量选择,比如我想加个企业logo,我想让这个展示架的造型更加炫酷一点,我想让这个展示架能够摆放更多数量的商品等等,非定制的一般体现不出产品的自有性和独特性。
First of all, from the perspective of consumers, an excellent and impressive display advertisement has the following basic characteristics: 1. arousing consumers'attention; 2. inspiring consumers' associations; 3. persuading consumers to take action. So in the product display of advertising and display frame structure must have the above three basic points, of course, there are other creative additions naturally better. However, the realization of these functions requires the customization of display shelves. Only customization can make your display tools have personalized and variable choices. For example, I want to add an enterprise logo. I want to make the shape of this display shelf more dazzling. I want to make this display shelf display more goods and so on. It is not customized. Can not reflect the product's own and unique.
线路二:促使购买
Line 2: Promoting Purchase
所有的营销手段都是为了一个目的,那就是转化成为购买力。其实前面的诱导工作是促使顾客购买的基础,顾客的购买决定是经过了一个过程的,只要做足了过程中的促进工作,结果也就自然产生了。从展示架的赢得主动性,吸引顾客过来围观以后,必须抓住顾客的关心点和兴奋点,那就是让顾客读懂你的产品,你的产品是什么,有什么做成的,有什么作用,性价比高不高,如果你满足了顾客心理所有的需求,那么恭喜你,你已经成功地激发了顾客地购买心理了。所以第二步进击一定要体现在展示架和产品的质量上。
All marketing means are for one purpose, that is to transform into purchasing power. In fact, the previous induction work is the basis of prompting customers to buy. Customers'purchase decisions go through a process. As long as they do the promotion work in the process, the results will naturally come into being. After winning the initiative of exhibition shelves and attracting customers to come and watch, we must seize the customer's concern and excitement. That is, let customers understand your products, what your products are, what they are made of, what they are made of, and what their cost-effective ratio is not high. If you meet all the psychological needs of customers, congratulations to you. You have successfully motivated customers to buy. So the second step must be reflected in the quality of display shelves and products.
本文由定做展览展示架的小编进行整理编写,如果大家想要了解更多的产品及更详细的精彩内容,请关注大家的官方网站:,您的惠顾是对大家很大的支撑。
This article is compiled by a small edition of customized exhibition shelves. If you want to know more products and more detailed wonderful content, please pay attention to our official website: . Your patronage is a great support for us.
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