Many consumers have the psychology of difficult choice in shopping centers, which depends on many factors. Take the young consumers with low consumption as an example. They will hesitate because of their economic situation. They will choose the ones with high price, unable to afford, low price and worry about poor quality. However, when choosing the middle zone, the price is general, the quality is reasonable, and it is difficult to choose. It took a lot of time to compare the goods and return empty handed.
Since it's hard for consumers to make their own choices, let's help them make them. There is an old Chinese saying: "if I don't climb over the mountain, I will." There are many products for others to choose in the market, and there is no initiative, so we need to increase our initiative outside. So when consumers are faced with a lot of goods and don't know where to start, marketing artifacts will be used for goods (acrylic display, cosmetics display, snacks display, etc.) to continue to provide consumers with commodity information, play to attract consumers and promote their purchase determination. At the same time, it has the function of improving product image and enterprise popularity. Join me in the exhibition for a series of marketing promotion:
1、 Take the initiative
First of all, from the perspective of consumers, a good display advertisement can move people's hearts. It has the following basic characteristics: 1. Attract consumers' attention; 2. Stimulate consumer associations; 3. Persuade consumers to take action. Therefore, there must be the above three basic points in the structure of the advertising screen and display frame of the product display, and of course, other creative additions are naturally better. However, the implementation of the function requires the use of custom display bookshelf, which only allows you to customize the display tool with personalization and variable selection. For example, I want to add a company logo, I want to make this program cooler, I want to display the frame to be able to put more orders, etc., and customization can not reflect the self nature and uniqueness of general products.
All marketing is for one purpose, which is to transform into purchasing power. In fact, the induction work in the early stage is the basis for customers to make the final purchase, and the purchase decision of customers goes through a process. As long as sufficient promotion work is done in this process, the results will naturally come into being. From the perspective of showing the initiative to attract customers, we must seize their worries and excitement, and let them know your products, what your products are, what they have, what their functions are, and the high cost performance is not high. If you meet the needs of all customers, Congratulations, you have successfully stimulated customers' purchasing psychology. So the second step must be reflected in the display frame and product quality.
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