Many consumers will have a difficult choice psychology in the shopping center, which depends on many factors. For example, young customers with low consumption will hesitate to choose high price because of their economic situation, but they can't afford it, choose low price and worry about poor quality. However, I chose the middle price, middle price and reasonable quality. It's hard to find. I spent a lot of time shopping and finally walked out of the shop empty handed.
Since it's hard for consumers to make their own choices, let's help them. There is an old Chinese saying: "if the mountain doesn't come, it's OK." There are many products for people to choose in the market, without initiative, so we need to give them more initiative outside. Therefore, when consumers are faced with a lot of products and don't know how to start, marketing artifacts (acrylic display, cosmetics display, display, snacks, etc.) are used to continuously provide consumers with product information, play a role in attracting consumers and promoting their purchase decisions. At the same time, improve the product image and corporate visibility for the enterprise. Walk into the display with me to promote marketing together:
Route 1: start first
First of all, from the perspective of consumers, an excellent and impressive display advertisement has the following basic characteristics: attracting consumers' attention; 2. Encouraging consumers' associations; 3. Persuading consumers to take action. Therefore, there must be three basic points in the display advertising and display frame structure of the product. Of course, there are other creative additions that are naturally better. However, the implementation of the function requires the use of custom display bookshelf, which only allows you to customize the display tool with personalization and variable selection. For example, I want to add a company logo, I want to make this program cooler, I want to display the frame to be able to put more orders, etc., and customization can not reflect the self nature and uniqueness of general products.
Line 2: promote final purchase
All marketing is for one purpose, which is to transform into purchasing power. In fact, the induction work in the early stage is the basis of promoting the final purchase of customers. The purchase decision of customers is made through a process. As long as you do enough promotion process, the result will naturally occur. From the perspective of showing the initiative to attract customers, we must seize their worries and excitement, and let them know your products, what your products are, what they have, what their functions are, and the high cost performance is not high. If you meet the needs of all customers, Congratulations, you have successfully stimulated customers' purchasing psychology. So the second step must be reflected in the display frame and product quality.