The exhibition integrates knowledge of shops, shelves, commodities, space, materials, props, design, color, creativity and other disciplines. It's hard for non professionals to understand some of these concepts. Most shopkeepers master some simple and scattered skills, and the display level is mostly at the stage of "good-looking display items" or "reasonable collocation", while the so-called "science" and "dynamic" are often unable to start.
Common display error area and short board
Consider display as display
Put the items in order, beautiful, pay attention to the collocation, this is a "queuing" understanding. In fact, exhibition is a kind of "formal" construction. In order to solve the problem of guiding consumption behavior, there are different changes. Neat and beautiful is only its manifestation.
2. More goods = higher level
It is believed that the more commodities are placed, the fuller the tablecloth is, and the so-called "sense of quantity display" means that the richer the commodities are, the more choices will be made and the higher the level effect will be. Many businesses excessively imitate a large number of supermarket sales and display methods, and have a one-sided understanding of store positioning.
3. Static goods
Think that display is just a kind of "static" presentation of goods, experts to make a earth shaking change, and then rest assured.
Display is the life of commodities: commodities not only have a dynamic "visual" display, but also constantly adjust the "space" position of commodities according to seasons and sales strategies, but also the "time axis" changes according to category and structure growth and development.
4. Less emotional level
Not to mention the discovery of display, the most basic sense of hierarchy of the store is made by several stores, each wall is a straight line at the end, as if it is the only aesthetic feeling to wear the whole cabinet in a neat way; the space lacks the sense of gradually advancing layers, and the Division between areas can only be fuzzy, and the self righteous help customers complete the guidance of the area is marked on the "skin care area" and "purification area".
5. Shallow use of storage buffer
In order to increase the appeal of authenticity, many stores can copy the posters, but ignore the poor sales environment in the door area; in addition, the buffer device should be specially illuminated, the use of display head, and the use of deceleration props, which are not paid much attention to.
6. Ignore the self display of products
We should encourage customers to choose independently, optimize the purchasing environment, reduce derivatives, and reduce the dependence of sales on personnel. The store knows this principle, but does not display the goods that need to be displayed most.
Excellent products are very attractive, but there is no large-scale display of personality, lack of auxiliary props to guide the demand, and the guide language (baby description) is not paid attention to various mediocre settings, which will drown out the brilliance of the products.