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展示架的色彩搭配法则!

时间:2019-10-07  来源:
  大家可以通过对商店和商品的展示和展示技巧的运用,突出展示,美化购物环境,刺激消费者的感官,促进购买等一系列效果。然而,大家首先应该明白这样做的终目的:尽可能更快地实现销售。消费者接触到商店展示风格的快、直接的方式就是通过眼睛去看,而视觉所获得的信息是快、复杂的。如何用快速的一瞥来抓住消费者的注意力?
  We can highlight, beautify the shopping environment, stimulate the senses of consumers, and promote the purchase of a series of effects through the display of stores and commodities and the use of display techniques. However, we should first understand the ultimate goal of doing this: to achieve sales as quickly as possible. The fastest and most direct way for consumers to come into contact with store display style is to look through their eyes, and the information obtained by vision is the fastest and most complex. How to catch consumers'attention with a quick glance?
  陈列的终效果是使整个店铺形成统一的风格,所以陈列架的外观设计从颜色的选择开始。大家需要注意色彩的色相、明度、纯度三个方面。色调是指外观的颜色和名称,在制作展示架时,大家经常以潘通色卡作为参考。在展示架行业,眼见为实是不真实的,只有真实的东西才是真实的。不同的显示器有不同的分辨率,电子文档远不如物理文档可靠。如果您需要定制展示架,好以彩通色卡为参考,或者实物寄给大家比较颜色。
  The final effect of the display is to form a unified style of the whole shop, so the design of the display shelf starts with the choice of color. We need to pay attention to color, brightness and purity. Tone refers to the appearance of the color and name, in the production of display shelves, we often use Pantong color card as a reference. In the exhibition rack industry, seeing as reality is not true, only the real thing is true. Different displays have different resolutions, and electronic documents are far less reliable than physical documents. If you need to customize the display rack, you'd better use the color card as a reference, or send us a physical comparison of colors.
食品饮料展示架
  颜色的明度实际上是指整体的明暗变化,就像一个从白天到夜晚的渐进过程。在大自然的颜色中,黄色是灿烂的。色彩的纯度又叫饱和度,纯度越高自然的颜色越明亮。颜色纯度和明度通常是相互影响的,如明黄色、纯度和明度都很高。显着用这样的颜色吸眼球一定足够,消费者的眼睛会在时间发现它。然而,也有优点和缺点。鲜艳的颜色容易吸引消费者的眼球,也掩盖了产品的光彩。卖产品忌买首饰盒还珠,颜色的明度需要控制在一定范围内。具体是什么范围,那就要根据你的产品而定了。
  The brightness of a color actually refers to the overall change of light and shade, just like a gradual process from day to night. Among the colors of nature, yellow is the most brilliant. The purity of color is also called saturation. The higher the purity, the brighter the natural color is. Color purity and brightness usually interact, such as bright yellow, high purity and brightness. Significantly, it must be enough to attract eyeballs in this color. Consumers'eyes will find it in the first place. However, there are also advantages and disadvantages. Bright colors are easy to attract consumers'attention, but also cover up the glory of the product. Selling products is the most taboo jewelry box to return beads, the brightness of the color needs to be controlled within a certain range. The specific scope is determined according to your product.
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