We can highlight, beautify the shopping environment, stimulate the senses of consumers, and promote the purchase of a series of effects through the display of stores and commodities and the use of display techniques. However, we should first understand the ultimate goal of doing this: to achieve sales as quickly as possible. The fastest and most direct way for consumers to come into contact with store display style is to look through their eyes, and the information obtained by vision is the fastest and most complex. How to catch consumers'attention with a quick glance?
The final effect of the display is to form a unified style of the whole shop, so the design of the display shelf starts with the choice of color. We need to pay attention to color, brightness and purity. Tone refers to the appearance of the color and name, in the production of display shelves, we often use Pantong color card as a reference. In the exhibition rack industry, seeing as reality is not true, only the real thing is true. Different displays have different resolutions, and electronic documents are far less reliable than physical documents. If you need to customize the display rack, you'd better use the color card as a reference, or send us a physical comparison of colors.
The brightness of a color actually refers to the overall change of light and shade, just like a gradual process from day to night. Among the colors of nature, yellow is the most brilliant. The purity of color is also called saturation. The higher the purity, the brighter the natural color is. Color purity and brightness usually interact, such as bright yellow, high purity and brightness. Significantly, it must be enough to attract eyeballs in this color. Consumers'eyes will find it in the first place. However, there are also advantages and disadvantages. Bright colors are easy to attract consumers'attention, but also cover up the glory of the product. Selling products is the most taboo jewelry box to return beads, the brightness of the color needs to be controlled within a certain range. The specific scope is determined according to your product.